Hi classmates,
If you didn’t already know I currently work at a PT clinic in Kansas City that is in many ways a “regular” 3rd party based PT clinic. It is a fantastic place to work and to be treated but I am trying to broaden their services by including some cash based services to increase their positive cash flow. Here are some of my ideas that I have passed along to the owner. Let me know what you think.
- An athlete (probably high school) who wants to increase his performance can come and be assessed
- the assessment would include mobility and ROM through key motions (squat, deadlift, throwing, etc.) and any limitations that are found can be addressed with a personalized home program
- This can be explained as a luxury option that can be paid for with cash
- may take a little overhead (portable table maybe?) but not much more than that
- PT goes to Patient and performs an hour long 1 on 1 session with the patient address there needs
- possible home assessment as well (how to move through the home with injury or possible changes to home for greater accessibility)
- selling point here is again luxury as well as EXPERTISE. PTs have a good rep for their knowledge of the body–people’s opinions are high
- the value is that it is a more medically minded approach, opposed to just a Swedish massage or something like that.
- The patient will see the value if we explain the value of this.
Those are just a few I thought of, I don’t think these are anything new I just hope that they get your mind stirring. I think that cash based services are an important part of any clinic’s financial health. I’m not all about making money, thats not why I’m doing PT, there are better ways to make money out there, but I think the more stable and financially healthy your clinic is the better able you are to treat people and change lives. You can’t treat patients if you have to close.
Hope that is helpful
F3 Physical Therapy 
Zack
So do you know if there are any issues providing traveling/home based PT at a premium if the clinic is already in network with the patients insurance provider?
I actually have been meaning to research this. Also compensation would be significant as I could 2 patients in similar time frame but I am considering this based on what I found out about insurance info. Also needing to check on added insurance/liability coverage.
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I’m not sure about the in network question, that is a good point though. The cost of the service would have to be enough to make sense of course. Maybe it could be more geared toward effective movement through the home and possible suggestions on how to cope with the injury in that setting. It could be a one time thing. I’m not sure, like I said, just some ideas. Let me know if you find out anything about your question, tweet me @zduhammy
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@mjcdpt said she has such a program, I have been meaning to follow up about this topic. Will let you know what I find out.
@srharris22
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Great! I’ll let you know as well
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