As many of you know the APTA House of Delegates had their annual meeting in which they presented APTA’s new vision statement: Transforming society by optimizing movement to improve the human experience.  This new vision statement created quite a bit of discussion at the HOD and it continues to do so in PT circles everywhere.

We want to discuss pros and cons, likes and dislikes all in relation to branding PT.  How is this new vision statement good for our branding as PTs, how is it bad?  What can we do to communicate with our patients and communities that will help them understand out vision?  All questions we want to discuss.  If you want a little more info on the new vision statement, the HOD put out much of the discussion about the vision.

 

“Transcript” for discussion: https://plus.google.com/u/0/events/ca1q8m24af716oahbkksj5m1aks?authkey=CLHBlrqK1rKjPQ